FAQ · KEYNOTES & WORKSHOPS
Two practical questions, two straight answers.
How far in advance to book
Aim for 4 to 8 weeks out when you can. That’s enough time to shape the talk to your audience, get the logistics settled, and make sure the session lands well — without being so far out that your event details are still shifting.
That said, I’ll do what I can with less notice. If you’re 10 days out and the date’s free, we can make it work — a keynote built on a framework I know cold doesn’t need months. The lead time matters most when you want a custom workshop, because building it around your team’s actual work takes a couple of honest conversations. Custom workshops want more runway; a straight keynote needs less.
What it costs
Here’s the honest framing, because “what does a keynote cost” is a fair question and “it depends” isn’t an answer on its own.
The cost is scoped by three things: format (a 45-minute keynote is a different investment than a full-day working session), length, and travel (I’m based in Florida — remote is simple, in-person depends on where you are). There’s no hidden hourly meter; you get a flat number for the session, agreed up front.
I won’t print a single sticker price here, because a keynote for a 40-person board retreat and a full-day custom workshop for 200 aren’t the same thing — and quoting them as if they were would mislead you. The honest way to get a number is to tell me what you’re doing, and I’ll give you a real quote for it.
The fastest path to a number
A short discovery call: you tell me the event, the audience, the format you’re weighing, and the date. I’ll give you a concrete quote and tell you straight whether a keynote or a workshop is the better fit for what you’re trying to accomplish.
What makes a keynote land
Since you’re weighing the investment, it’s worth knowing what actually makes a session memorable. It isn’t polish — plenty of polished keynotes are forgotten by the drive home.
The sessions people remember are the ones that name something they already felt but couldn’t say. Every talk I give is built around a named problem — the Chaos Tax, over-managed and under-led, awareness versus capability. Giving a room the language for a thing they’ve been circling in frustration is the single most valuable thing a speaker can do, because once it’s named, it can be fixed.
That’s the through-line, and it’s why the format matters less than the fit. A 45-minute keynote that names the real problem is worth more than a full day of generic inspiration. Pick the talk that matches your team’s actual friction, and the landing takes care of itself.
Next step
If you’ve got a date in mind, reach out and we’ll check it against the calendar — I can usually confirm or decline within a day or two. The earlier you book, the more runway there is to shape the session to your room. And the first conversation costs you nothing and tells you exactly what’s possible, so there’s no reason to guess.